If Mike WiLL could last 120 hours in the studio, playing through endless beats for an MC to jump on, Volpe would last maybe 12 minutes. Mike Volpe, who produces and releases music as Clams Casino, is taking the less-traveled path. The most prolific producer usually wins the day. Take the “five beats a day x three summers” regimen mapped out by Kanye West on his song “Spaceship” Drake producer Frank Dukes and his self-made Kingsway Music Library, a massive collection of affordable original music for other beatmakers to sample or the catalog of beats Atlanta hotshot Mike WiLL Made-It has created (enough that “Mike could lock you in a studio for five days and not play the same beat twice,” according to Miley Cyrus).
Read enough interviews with hip-hop producers (or the rappers who use their work) and you’ll come to understand that successfully selling a beat is often a numbers game - and that volume wins.
